Me and My wife, Joy.
Zach Rener
I don’t like writing about myself. This isn’t helpful when you’re a writer. I’m a graduate of the University of Texas at Austin Film School. I’ve worked in entertainment and advertising for 20 years. Giant companies and small. Established and start-up. Today, I’m a CD at an agency/production company hybrid called GCF in Austin - AdAge Small Agency of the Year.
My creative approach is that ideas should solve problems. I like to begin at the beginning and have a good, big direction before I get small with stuff. Data isn’t the answer, but neither is 100% gut. I play in the middle, with an emphasis on play. I certainly try to have fun in everything I do because I’m not an accountant. I love impacting culture - both where I work and with the work I help create.
Three years ago, I found out some life-changing-in-an-amazing-way news when I spit into a tube. I’ll tell you the whole story over three beers someday. My treat.
I live in Austin, Texas. I have three children and a dog named Junior. We have no cats.